BEST EMAIL MARKETING FOR RESTAURANTS

Best Email Marketing for Restaurants

Best Email Marketing for Restaurants

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Key Elements of Your Comprehensive Email Marketing Strategies Past year showed us during the pandemic, how effective email could be. All marketing efforts should be evaluated by the Return On Investment (ROI). This should include your investment of time and money and what you get for it. But there are other intangibles, such as how easy it is to implement and manage and the ‘speed to the marketplace.’ In spite of all the buzz around social media marketing, email marketing can deliver significant results at a very low direct cost in 2021. And all that with measurable data. Why email marketing should be a core phase in your restaurant marketing plan of attack in 2021. You own the customer data. You must comply with the CAN-SPAM Act and email best practices. Facebook, Google+, and Twitter can shut you down if they believe you have violated their Terms Of Service. (A decision that can be nearly impossible to appeal.) You can target a ‘warm audience’ at any time. It’s quicker and cheaper than direct mail, long a key marketing tactic for pizzeria owners and marketers. Email marketing is efficient with automation. Email marketing is very focused on segmentation. Marketing through email is a very personalized form of marketing. Why is your restaurant’s email marketing plan important? Like most marketing tactics, the benefit is to deliver an audience back to your core presence, which is usually a website. This is because they show up in local searches where Facebook fan pages do not. One of the best ways to get them to return to your website (or Facebook page) is by sending them an email offering a reason why. Half of today’s restaurants do not have a website. From those who have a website, the majority have not kept it current and relevant. Many restaurants are relying on Facebook as their only digital presence. Very few restaurants have a dedicated online engagement strategy with their customers outside of Facebook. With engagement on Facebook becoming more challenging due to declining organic reach, these restaurants could be losing connections with their customers. “The money is in the list.” Being able to communicate with people familiar with your brand, who have self-identified as interested in your offers is a valuable asset. The market research firm Forrester published a report titled, “Social Relationship Strategies That Work.” In the report, it says that brands are wasting time and money on Facebook and Twitter. “Stop making Facebook the center of your relationship marketing efforts,” says Nate Elliott, VP, and Principal Analyst at Forrester. He says the use of microsites and email marketing is an integral part of a well-rounded digital marketing plan. Investing solely in social media marketing without an email strategy is a wasted opportunity and an incomplete marketing plan. Facebook reach is declining to less than 2%, which means when you post about your food or events, very few people see it. Facebook has publicly come out and announced that you have to pay to play. Your goal is to reach as many more info consumers as possible who are in a position to buy for pickup, delivery, or in-house. Email allows you to reach them on mobile whenever you like. Restaurant Email Marketing Strategies Email is one of the best ways to reach your customers. With the growing use of smartphones and easier access to an email inbox, email marketing is not just highly relevant but a crucial element of digital marketing plan for today’s restaurants. Sure, direct mail is effective but email gives you more options including lower cost. Here are 7 email marketing strategies that will help boost your restaurant marketing efforts:

1. Personalized Promotions The most basic form of email marketing used by pizza purveyors is to simply offer deals, just as you might with a postcard. An email list is one of the most effective channels to deliver offers and promotions.

Make sure people have current menus while incentivizing them to be on restaurant email marketing templates your list by giving them special offers beyond the pizza promotions available publicly. Any promotions will be well received by your customers and it may even bring them in that day to take advantage of your specials. In an age where ev...

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